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Saturday, 7 October 2017

Questions Regarding Game Apps, From App Design Companies

By Arthur Williams


Game apps are nothing new, but their popularity cannot be denied. From Angry Birds to Candy Crush, it's easy to see that programs like these enjoy ample use, not only by gamers but those that typically don't play games on a routine basis. For up-and-coming app design companies, it's important to know how these programs can be made with quality intact. Here are some important questions, as well as answers, to be aware of.

"What's the main selling point for any game app?" This varies on a case-by-case basis but, for the most part, it all comes down to usability. In other words, regardless of how well-versed someone is in gaming, everyone should be able to use a particular app. This is one of the main reasons why Candy Crush, for example, became such a huge hit with smartphone users. Usability matters, as any app design company will attest.

"What's the best way to attract players to my app?" Game app developers should never overlook the importance of Internet marketing. The main reason for this is that it will help to draw attention to your program. Social media capabilities go a long way, so it would make sense to spread the word on Twitter, Facebook, Instagram and what have you. The more that you utilize these platforms, the better you'll be able to market your app.

"What are the best ways that I can measure my user base?" If you'd like to get the most out of your gaming app, knowing what your user base is all about goes a long way. You should record analytics, including the games that your audience likes, how much time they spend on said games per day, and other elements of their activity. These types of analytics will provide you with a better understanding of the people that play your app. As a result, you can improve your program so that it performs better to their liking.

"How can I make sure people are still using my game app in the future?" Perhaps the best way to do this, according to companies like Lounge Lizard, is by continually updating your app with new content. If someone completes everything that your app has to offer, what sense does it make for them to return? However, if you continually add new levels, stages, and the like, the incentive to return grows. Keep this in mind, no matter what you're developing.




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